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Latest insights

Practical, India-focused guides on formulation, costs, contract manufacturing and compliance.

Showing 169–180 of 228 guides

Food Research · May 2026 · 13 min read

How to Start a Food Brand in India 2026

The Indian packaged food and beverage market is projected to grow from USD 33.7 billion in 2023 to USD 46.3 billion by 2028. Within that growth, the most significant structural shift is the rise of new domestic brands not extensions of legacy players, but founder-led food companies that began with a

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Food Research · May 2026 · 16 min read

Ready-to-Eat (RTE) Product Development in India

India's Ready-to-Eat food market crossed USD 1.1 billion in 2025 and is forecast to grow at 18% CAGR through 2032, reaching over USD 3.4 billion. This expansion is not happening by accident. Dual-income households, urban migration, and a generational shift away from daily cooking are turning RTE pro

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Sparkling Protein Water Formulation · May 2026 · 13 min read

Sparkling Protein Water Formulation: How to Build India's Next Trending Health Drink

India's functional beverage market is exploding. Health-conscious millennials, gym-goers, and urban professionals are no longer satisfied with plain water or sugar-loaded sports drinks. They want something smarter — and sparkling protein water is emerging as the perfect answer. Low-calorie, refreshi

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Lassi Brand · May 2026 · 9 min read

Launching a Packaged Lassi Brand in India: Formulation, Shelf Life & Distribution

Lassi is one of those products that every Indian already loves and already buys — but almost nobody is completely satisfied with what's commercially available. The mass market lassi (Amul pouch, Mother Dairy tetra) is decent but not memorable. The artisanal lassi from a local dairy near you is often

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thandai · May 2026 · 7 min read

How to Commercialise Thandai as an RTD Product: Shelf Life & Formulation Guide

There is something frustrating about thandai from a commercial perspective. Every year during Holi and Mahashivratri, it is the single most searched, most made, and most consumed festive drink in India. And every year after the festival, it disappears from store shelves almost completely. That seaso

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Food Research · May 2026 · 16 min read

Private Label Food Product Development in India

Most food startup founders come to us with a good idea, a clear consumer insight, and a burning urgency to launch. What they are less prepared for is the process between having the idea and holding a finished, market-ready product in their hands. Private label food product development is both more a

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jeera drink · May 2026 · 13 min read

How to Launch a Commercial Jeera Drink Brand in India: Formulation & Scaling

I have worked with dozens of beverage founders in India, and every now and then someone walks in with a recipe their grandmother swore by — a jeera pani that fixed digestion, cooled the body in summer, and tasted unlike anything on the shelf. The idea of building a brand around it feels obvious. The

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Blog · May 2026 · 13 min read

From Kitchen Recipe to Commercial Product: Scaling Aam Panna for Retail

Every summer, someone asks me why there is no great packaged aam panna on the Indian market. The homemade version — raw mango, black salt, roasted cumin, jaggery, and mint — is one of the finest drinks this country has ever produced. It is cooling, electrolyte-rich, and deeply nostalgic. Yet the org

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Jaljeera Drink · May 2026 · 14 min read

Launching a Jaljeera Drink Brand: Commercial Formulation and Market Strategy

There is a drink that every Indian knows, almost no organised brand has done justice to, and that the market is now actively ready for. Jaljeera. Walk into any street corner in Delhi, Lucknow, or Jaipur and you will find a vendor mixing it fresh — tamarind, cumin, mint, black salt, coriander, lemon,

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Food Research · May 2026 · 19 min read

How to Start a New Food Business Easily

India's food industry is worth over Rs 8 lakh crore and growing every year. More people are ordering food online, eating at cloud kitchens, and buying packaged snacks than ever before. If you have been thinking about starting a food business in India, 2026 is a genuinely good time to do it. This gui

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Protein Drink · May 2026 · 16 min read

Protein Drink Formulation & Contract Manufacturing in India: The Complete Guide

India's protein beverage market is at an inflection point. Just five years ago, a protein drink in India meant a thick whey shake blended at home or a powdered supplement sold in a gym. Today, it means RTD (Ready-To-Drink) protein shakes on quick-commerce, protein water with 20g+ protein per bottle,

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Food Research · May 2026 · 12 min read

How to Start a Dry Fruits Brand in India 2026

Dry fruits have always been part of Indian food culture. They are eaten as a daily health snack, used in cooking and baking, given as gifts during festivals and weddings, and considered a symbol of health and prosperity. What has changed in recent years is the scale and nature of the opportunity. Wh

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Insights from the lab and the market.

Latest insights

How to Start a Food Brand in India 2026

Ready-to-Eat (RTE) Product Development in India

Sparkling Protein Water Formulation: How to Build India's Next Trending Health Drink

Launching a Packaged Lassi Brand in India: Formulation, Shelf Life &#038; Distribution

How to Commercialise Thandai as an RTD Product: Shelf Life &#038; Formulation Guide

Private Label Food Product Development in India

How to Launch a Commercial Jeera Drink Brand in India: Formulation &#038; Scaling

From Kitchen Recipe to Commercial Product: Scaling Aam Panna for Retail

Launching a Jaljeera Drink Brand: Commercial Formulation and Market Strategy

How to Start a New Food Business Easily

Protein Drink Formulation &#038; Contract Manufacturing in India: The Complete Guide

How to Start a Dry Fruits Brand in India 2026

Have a question our guides don't cover?

Insights from the lab and the market.

Latest insights

How to Start a Food Brand in India 2026

Ready-to-Eat (RTE) Product Development in India

Sparkling Protein Water Formulation: How to Build India's Next Trending Health Drink

Launching a Packaged Lassi Brand in India: Formulation, Shelf Life &#038; Distribution

How to Commercialise Thandai as an RTD Product: Shelf Life &#038; Formulation Guide

Private Label Food Product Development in India

How to Launch a Commercial Jeera Drink Brand in India: Formulation &#038; Scaling

From Kitchen Recipe to Commercial Product: Scaling Aam Panna for Retail

Launching a Jaljeera Drink Brand: Commercial Formulation and Market Strategy

How to Start a New Food Business Easily

Protein Drink Formulation &#038; Contract Manufacturing in India: The Complete Guide

How to Start a Dry Fruits Brand in India 2026

Have a question our guides don't cover?

Launching a Packaged Lassi Brand in India: Formulation, Shelf Life & Distribution

How to Commercialise Thandai as an RTD Product: Shelf Life & Formulation Guide

How to Launch a Commercial Jeera Drink Brand in India: Formulation & Scaling

Protein Drink Formulation & Contract Manufacturing in India: The Complete Guide

Launching a Packaged Lassi Brand in India: Formulation, Shelf Life & Distribution

How to Commercialise Thandai as an RTD Product: Shelf Life & Formulation Guide

How to Launch a Commercial Jeera Drink Brand in India: Formulation & Scaling

Protein Drink Formulation & Contract Manufacturing in India: The Complete Guide